”Fashion is for idiots” is a small Copenhagen based brand, originally started back in 2007, advocating the message of individuality and differentiation with the printed motto: Fashion is for idiots (like us)
We're all slaves to fashion. We're all fucking idiots. Sometimes. Mary had a little lamb but like the rest of the flock it ended up at the slaughter house... only dead fish follow the stream... blah, blah, blah. But true. Mass uniformity will never get us noticed, admired or desired.Individuality is what turns heads... gets us laid... brings home the bread blah, blah, blah. But true. Let's dare to go green when the rest go red. Let's dare to use a different compass to navigate us to a different conclusion. Let's dare to stand out. Let's do it now!"